Privacy & Cookies
Who we are
MK Varda Ltd is a Google visibility consulting company registered in England and Wales. We provide done-for-you Google Business Profile management for local businesses.
As the operator of this website, MK Varda Ltd is the data controller for any personal data collected through mkvarda.co.uk.
What data we collect
Website analytics
When you visit this site, Google Analytics 4 collects information about your visit if you have accepted cookies. This includes pages visited, time on site, the source that brought you here, your browser and device type, and your approximate location at country and region level. IP addresses are anonymised by default in GA4 and we do not receive or store full IP addresses.
Booking via Calendly
When you book a call using the Calendly booking system, Calendly collects your name, email address, and any information you enter in the booking form. This data is processed by Calendly Inc. under their own privacy policy (see Third parties below).
Direct contact
If you email us directly, we will collect and store your name, email address, and any details you share. We use this only to respond to your enquiry and manage any resulting business relationship.
How we use your information
| Purpose | Lawful basis |
|---|---|
| Understanding how visitors use this website (analytics) | Consent (Article 6(1)(a) UK GDPR) |
| Responding to enquiries | Legitimate interests (Article 6(1)(f) UK GDPR) |
| Managing client relationships and delivering our service | Contract (Article 6(1)(b) UK GDPR) |
| Complying with legal obligations (e.g. tax records) | Legal obligation (Article 6(1)(c) UK GDPR) |
We do not sell your personal data. We do not use it for advertising targeting or profiling.
Cookies
What cookies are
Cookies are small text files stored on your device when you visit a website. They help websites work correctly and allow owners to understand how their site is used.
Cookies this site uses
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors | 2 years |
_ga_G-7CC42TPCT2 |
Google Analytics | Maintains session state for GA4 | 2 years |
mkv_cookie_consent |
MK Varda | Stores your cookie consent preference | Until cleared (localStorage) |
We only use analytics cookies. We do not set advertising, retargeting, or social media cookies.
The mkv_cookie_consent preference is stored in your browser's localStorage rather than as a cookie, but functions in the same way. It records whether you have accepted or declined analytics cookies on this site.
Managing your cookie preferences
You can change your preference at any time using the options below:
- Use the cookie banner on this site (visible on your first visit, or after clearing your browser data).
- Clear cookies and site data in your browser settings.
- Opt out of Google Analytics across all websites using the Google Analytics opt-out browser add-on.
How long we keep your data
| Data type | Retention period |
|---|---|
| Analytics data (Google Analytics 4) | 14 months (our configured GA4 data retention setting) |
| Enquiry and contact data | 3 years from last contact, then deleted |
| Client data | 7 years from end of contract (Companies Act / HMRC requirement) |
Your rights under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
- Right to be informed — to know how your data is collected and used (this policy fulfils that obligation).
- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to have inaccurate data corrected.
- Right to erasure — to request deletion of your data where there is no overriding legal basis to retain it.
- Right to restrict processing — to limit how we use your data in certain circumstances.
- Right to data portability — to receive your data in a portable format where processing is based on consent or contract.
- Right to object — to object to processing based on legitimate interests.
- Right to withdraw consent — where we rely on your consent, you can withdraw it at any time. This does not affect any processing that took place before withdrawal.
To exercise any of these rights, email m@mkvarda.co.uk. We will respond within one calendar month.
Third-party services
| Service | Purpose | Privacy policy |
|---|---|---|
| Google Analytics 4 | Website analytics | policies.google.com/privacy |
| Calendly | Appointment booking | calendly.com/privacy |
| Google Fonts | Website typography | policies.google.com/privacy |
These third parties process data under their own terms. Where they act as data processors on our behalf, we have assessed their data processing practices to confirm they meet UK GDPR standards.
Changes to this policy
We may update this policy from time to time. When we do, the date at the top of this page will be updated. Significant changes will be flagged on the website.
Complaints
If you have a concern about how we handle your personal data, please contact us first at m@mkvarda.co.uk so we have the opportunity to resolve it.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: